Jack+D

1 The ad that I chose is for the Ford Motor Company. The ad is a car key on a light blue background with a light shining from the back onto it. The key however, is not just any key. The metal part that goes into the ignition of the vehicle is shaped differently. It has the skyline of a city carved into the metal. Above the key are the words, “The city is in your hands.” How does this appeal to the audience? What message are the creators trying to convey? The message the creators are trying to give to the audience is that if you own a Ford you’re going to feel powerful. Once you have this Ford car you’ll feel like you can own the city. The ad doesn’t have a picture of any of Ford’s cars, so it sparks interest in the people seeing the ad. They may tell themselves, “I need to see what these Ford cars are all about if this ad is praising them like it is.” That’s how the ad gets interest. This argument about the city being in your hands is definitely emotional. Everybody wants to have power and supposedly by buying this car you can get just that. The receivers are people interested in buying a car, and I believe this ad can make a person interested in buying a Ford. There are many appeals in this ad the creators made; one is the appeal of power. It’s been mentioned many times, but Ford is trying to make you believe you can have all the power you want when you’re in a ford vehicle. The use of color the creators used had an effect on this ad as well. The light blue background is presenting the key and white words well to where you focus on the key. The light that is behind the key though really captures your attention to look at it more in depth. They also used manipulation of images when they made the key. Adding the city skyline to it gets the attention of the people as well. I mean it’s not just a regular key…they carved the city you’re going to feel like you can own into the key.

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