Drew+G

The purpose of the ad is to inform people of how smoking affects your life. The author of the ad is the CDC and they have targeted the whole population. They are trying to get the world to stop smoking because it has many affects and can worst of all kill you. This ad had all three appeals; emotional, logical, and rational. The emotional appeal is that seeing his throat like that and knowing what he has to go through makes one feel bad and want to stop smoking in all so no one else has to go through that. The logical appeal is that you need to use your brain and not threaten your life or people lives around you by smoking. The rational appeal is if you put yourself in his shoes. He has to be careful shaving around his throat because he smoked and got lung cancer and had to have surgery to remove it. One thing like smoking can cause him to have to change his ways in everything he does. The author assumes that we already know that he was a smoker because of the giant hole in his neck. They also assume that we know smoking can cause a lot of issues, just not throat cancer. I think the advertisement does a really good job on getting its point across. It shows a visual image that makes the reader cringe and writes just enough to make us read but not get bored reading it. The outcome of this ad is maybe that smokers will quit smoking and people will see this ad before they start smoking and never start in the first place. media type="custom" key="26729616"