Austin+T

media type="custom" key="26734448" Justin James created this advertisement to show adults how they go out to a restaurant or bar and pay nearly five dollars for a beer when the same amount of money could provide clean water for a suffering human in a third world country. This causes the audience of the ad to have a feeling of guilt for spending so much on a beer without thinking about people who aren’t as fortunate. Logical and emotional are being used throughout the advertisement. The logical appeal is in the numbers. Many adults do not realize how much the water they could buy with the five dollars they spent on a beer. The emotional appeal of this ad involves the man. Showing a clearly malnourished man holding a beer creates a scene that would never realistically happen, but it promotes the general idea that with the cost of that beer the man could pay for enough water to last him days. The advertisement is successful in conveying the message that people should think about who they could help with their money before they buy something like a five dollar beer. After seeing this advertisement, the receiver is immediately reminded how fortunate they are and begins to feel bad for making senseless purchases such as a beer at the local pub. The outcome of this ad will cause people to be more righteous with their money and they will consider helping less fortunate people in the third world countries.