Madison+C

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"For more information on lung cancer, keep smoking." The purpose of this ad is to inform the viewers that smoking causes lung cancer, and if you keep smoking you are sure to find out all about it. The targeted audience is anyone in the general public who smokes. Smoking cause deaths all around the world everyday and needs to be stopped, this ad is persuading people to stop smoking by shocking them. The author of this ad is trying to save peoples' lives by inclining them not to smoke for the sake of their loved ones lives and their own.

Emotional appeal is used the most in this horrifying ad, the author uses the fact that you will get lung cancer and die to try to stop people from smoking. The author also puts a gun in the ad made of the smoke that is coming from the cigarette the skeleton is smoking. This is very emotional because it is showing that smoke kills you, not literally with a gun, but the smoke itself will cause your lungs to rapidly deteriorate. The ad is claiming that smoke kills you, and the author assumes that the audience will be smokers and loved ones of those smokers. This will hopefully persuade the smoker to quit his or her nasty habit. This ad incorporates logos as it has been proved by scientists to cause lung cancer. Also this ad includes pathos, which is the emotional appeal, the skeleton portrays death causing fear and depression in the viewers.

This ad is very effective because it has most likely changed peoples minds about smoking. They are scared they will become the skeleton shown in the ad. And they are probably terrified the "smoking gun" will turn on them later in life if they keep smoking. The overall effect will be many people will stop smoking for the sake of their health and for their loved ones sake as well.