Mason+L

media type="custom" key="26729730"1 The ad catches the attention of its audience in various endeavors. Its purpose however remains to remind mothers that smoking during pregnancy will, more likely than not, cause harmful effects to her child in the womb. Smoking is an addiction that the majority of tobacco users find difficult to overcome; and to mothers, it is an obstacle that stands in the way of birthing a healthy child. There is certainly emotional appeal with this topic because many women are forced to face the decisions they made by smoking while pregnant. Logic is also present in the author’s argument being that, statistically, smoking definitely holds great potential to cause defects and problems on children. The ad creator happens to portray a mother that choose to smoke, and the parent holds only a photo of her child that lays in the hospital receiving oxygen to assist the newborn’s breathing. The awareness amplified would, without thinking, make any smoking mother think about the consequences on her forthcoming child.

The claim is very obviously presented in the advertisement, but most presume that remains the point in creating ads to begin with. The assertion that is being portrayed is for mothers to quit smoking during pregnancy for the health of their child. As the mother in the ad holds a picture of her baby with breathing tubes, the audience assumes that the mother gets little time with her child because its weak lung development. This saddened situation really tugs at an audience’s emotional appeal to the subject, making mothers consider what choices they make before doing them. The setting happens to be located inside a hospital, again asserting the realization. The poster includes the words, “tips from a former smoker,” along with someone’s specific name and state of residency, indicating how likely it is for a child’s health to become affected by tobacco products. Additionally, the words “some of the reasons to quit smoking are very small,” representing the baby, truly triggering the sensitive feelings of sentiment.

Collectively, the advertisement provides multiple appeals to the audience of pregnant mothers that smoke cigarettes. It is indeed effective in serving its purpose to persuade humans to think cautiously about decisions they make about harming their personal body and the body of a baby who does not have a choice in the matter. Society as a whole would agree that choosing to stop smoking while pregnant is the most intellectual choice a person could make. However, would a smoker overcome an addiction to prevent plausible health problems from smoking? All mothers care for the well-being of their children; and the advertisement accurately visualizes what could happen to a mother’s infant if she chooses to smoke while pregnant.