Corey+M

media type="custom" key="26739032" Stop smoking! This ad by NHS gives an explicit plea for smokers to stop smoking. Although the ad’s purpose is clear, implicit arguments make the writers plea more affective. The idea is that the ad will scare smokers into non-smoking habits. By comparing smokers to a fish on a hook gives the picture a negative effect. The person seems helpless like a fish on a hook. In this ad sponsored by ,Smokefree, an organization that promotes smoke free environments. Assuming that readers of this ad are smokers, the author wants smokers to become free from smoking. The author utilizes logos by giving the statistics that the average smoker uses about 5000 cigarettes a year. Using that many cigarettes takes a lot of money. Displaying the smoker on a fish hook shows the grasp that the cigarettes have on smokers. In the ad the man hands are not visible. This shows the helplessness of the smoker after cigarettes take their hold. Helplessness is displayed through the white background. The author wants to portray smoking negatively. He does so by creating a pain written face on the hooked man. This appeals to the reader’s emotion. In general, this non-smoking ad by NHS is a extremely effective form of propaganda. It appeals to the authors emotion and logic. Creating a vivid image within your minds eye, the ad is difficult to forget. The writer of this ad desired to create an effective ad that captures smokers attention telling them to quit smoking. Although the ad is effective, it has many negative repercussions too. The author could receive many complaints about the brutality of the hook. This could lead to anger in the audience creating the opposite effect.