Hunter+L

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In this ad it is showing how smokers smoke so many cigarettes because they can’t stop smoking them. The targeted audience is the people that smoke cigarettes along with the loved ones of smokers so they will become convinced to help them stop. This picture is using a sickening image of a man being hooked in the mouth so it will hopefully make people realize how big of a problem their cigarette addiction is. The author of this advertisement used Pathos (emotional appeal) to make you feel sick to your stomach along with being sad and feeling sorry for this man. This author makes you feel this way to hopefully show the smoker how serious and terrible their addiction is and to show their love ones that the smoker in their life needs their help to drop this awful addiction. The hook in the man’s mouth is symbolizing the addiction and how deep it is in his mouth is displaying how hard it is to break away from this addiction, and this is applying to the viewer’s emotions by making them realize that if that is addiction is as strong as that hook in that man’s mouth then these smokers definitely need help dropping the addiction. The statement below saying the “smoker needs over five thousand cigarettes a year” by showing this study it shows the viewer how serious the addiction is, and how much they depend on them. This advertisement is very effective, because it gets the point across on showing how serious this addiction is. Also, the picture shows how hard it is for a smoker to break this addiction. The author assumes that the viewer will be emotional and disgusted by this image and will want to stop because they are disgusted. The audience after seeing this hopefully will either begin to quit smoking or help the ones around them break off this addiction.