This ad is explicitly stating that Obama will provide hope for our country, but is implicitly urging people to elect him for president because a new direction, a new party, a different candidate with different views, would provide a new and hopeful uprising for our country. The artist chose this profile of him because he looks brave, strong, and stern, which are qualities people look for in a leader. The colors red, white, and blue are used to make it look patriotic since this is an election for the US presidency.